Menu

Producers and brands

You create the product. We develop its market.

Your distributor in Belgium and Luxembourg

Supermarket chains, wholesalers, specialist shops: we get your products listed, then follow their progress on the shelf.

Watercolour map of Europe: the routes from producers to supermarket chains in Belgium and Luxembourg

Four steps to the shelf

  1. Select.

    We keep our range deliberately small: if we take on your product, it is because we believe in it.

  2. Develop.

    We build your sales pitch and present your brand to the buyers we know.

  3. Place.

    Import, compliance, listing, delivery: we take care of every step up to the shelf.

  4. Follow up.

    After delivery, we stay on the ground: your product is never left alone on the shelf.

Submit your product

Let’s talk about your product

Tell us what you make and where your business is today. We will reply to you personally.

Your data is used only to handle your request. Learn more: privacy policy.

Our criteria

Your product joins us on three conditions

Taste above all.
It is our first criterion, and it is not negotiable. A product has to be good, make you want to come back to it and keep its promise from the very first tasting.
A real difference.
A recipe, an origin, a craft, a format or simply an idea you do not find everywhere. We look for products that bring something new to the shelf.
Commercial potential.
A good product also has to find its market. Price, margin, format and positioning must allow the store to sell it, the consumer to adopt it and the brand to establish itself for the long term.